The Clothing Universe in Souss-Massa


Souss-Massa is a cultural, historical, and traditional region, rich in terms of culture, history, traditions, population, climate, and geography.  These factors have a significant impact on the wide Region’s clothing style. Traditional costumes serve as distinguishing marks amongst the many tribes. While modern fashion has taken over, traditional outfits remain a fiercely guarded heritage, especially in the countryside and during celebrations.

It’s not only Caftan and Djellaba, explore a diverse and colorful clothing universe!

For Ladies

Women and girls’ clothes are distinguished by their modest and attractive appearance, whether for daily or casual wear. 

Lahyal, which consists of a long ankle-length dress decorated with Sfifa and a black frilled skirt called Ssayah, is popular across the Region. Tazra and other jewels are tied to a red or black scarf called Qatib, which covers the hair. Depending on the mood, Idoukan or Cherbil at the foot.

When it comes to leaving the house, there are various clothing and rituals to consider. Tamelhaft, for example, is dominant in Tafraout. Tamelhaft is a double fabric in black or dark blue that is designed in a single piece that covers the body from head to toe. The white version is only for weddings and Ahouach ceremonies. Achtouken women on the other hand, wear a Haïk with shabby embroidered edges. This Affagou is tightened by a woolen belt called Tasmert. Taroudannt’s is the same except the Haïk is black and the cherbiles are decorated with silk and gold threads. In the south, Tata women wear blue skirts with different textures and a heavy black veil.

These clothes are ornamented with a variety of accessories and jewelry during ceremonies and parties: crowns such as Tazra and Tawenza; necklaces such as Tifilt n’Loubane; bracelets such as Takhenkhalte; forehead jewelry such as Asni and Serdal; brooches such as Tazerzit and Tikhmoussine…etc.

For Gentlemen

The men attire in the Souss plain and the foothills of the High Atlas and the Anti-Atlas is almost identical: a long tunic called Tchamir, a Fouquia, and a white headdress called Rezza, which is often replaced by the Taguia. To go out, the men dress in Ahedoune, a white woolen cape, and Idoukanes. In Tata, the Tchamir is replaced by a blue tunic like that one of the Tuareg, while the razza is black and wrapped around the face during heat waves.

The men decorate their look with leather satchels called Arkab and Ajnoui, a wonderful dagger carved and decorated with rare or semi-precious stones. Lkamouyze, a red cotton belt worn on the shoulder and falling to the pelvis, is also worn at celebrations.


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